Marketing Management (AS Degree S0510)

Business Division
This program is intended to prepare students for employment following graduation. Students wishing a bachelor’s degree (transfer program) should consult with a counselor or advisor to discuss transferability of courses.

This degree requires the completion of General Education coursework plus the following:

Required Courses

Course Prefix Course Name Units
BUSA 7Principles of Accounting - Financial5
or BUSA 72 Bookkeeping - Accounting
BUSM 20Principles of Business3
BUSM 61Business Organization and Management3
BUSO 25Business Communications3
BUSS 35Professional Selling3
BUSS 36Principles of Marketing3
BUSS 85Special Issues in Marketing2
CISB 15Microcomputer Applications3.5
Choose one from the following:3
Principles of Economics - Macroeconomics
Principles of Economics - Macroeconomics - Honors
Principles of Economics - Microeconomics
Principles of Economics - Microeconomics - Honors
Applied Business Statistics
Human Relations in Business
Business English
Total Units28.5

Business Administration Website

 Guided Pathways of Study Suggested Course Sequence 

Program Learning Outcomes

Upon successful completion of this program, a student will be able to:

  • Develop a working knowledge of marketing terminology.
  • List and explain the foundations upon which business is built and the economic challenges facing the United States.
  • List the characteristics of a successful salesperson.

    Review Student Learning Outcomes (SLOs) for this program.
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