Marketing Management, AS
This program is intended to prepare students for employment following graduation. Students wishing a bachelor’s degree (transfer program) should consult with a counselor or advisor to discuss transferability of courses.
This degree requires the completion of General Education coursework plus the following:
|Course Prefix||Course Name||Units|
|BUSA 7||Principles of Accounting - Financial||5|
|or BUSA 72||Bookkeeping - Accounting|
|BUSM 20||Principles of Business||3|
|BUSM 61||Business Organization and Management||3|
|BUSO 25||Business Communications||3|
|BUSS 35||Professional Selling||3|
|BUSS 36||Principles of Marketing||3|
|BUSS 85||Special Issues in Marketing||2|
|CISB 15||Microcomputer Applications||3.5|
|Choose one from the following:||3|
|Principles of Economics - Macroeconomics|
or BUSC 1AH
|Principles of Economics - Macroeconomics - Honors|
|Principles of Economics - Microeconomics|
or BUSC 1BH
|Principles of Economics - Microeconomics - Honors|
|Applied Business Statistics|
|Human Relations in Business|
Program Learning Outcomes
Upon successful completion of this program, a student will be able to:
- Develop a working knowledge of marketing terminology.
- List and explain the foundations upon which business is built and the economic challenges facing the United States.
- List the characteristics of a successful salesperson.
Review Student Learning Outcomes (SLOs) for this program.