Students completing this Marketing Management certificate will have gained practical world business knowledge and experience. In addition, completers of the certificate will have learned to use some of the latest business computer software.
|Course Prefix||Course Name||Units|
|BUSM 20||Principles of Business||3|
|BUSM 61||Business Organization and Management||3|
|BUSS 35||Professional Selling||3|
|BUSS 36||Principles of Marketing||3|
|BUSS 50||Retail Store Management and Merchandising||3|
|BUSS 79||Work Experience in Marketing Management||1|
|BUSS 85||Special Issues in Marketing||2|
|CISB 15||Microcomputer Applications||3.5|
Program Learning Outcomes
Upon successful completion of this program, a student will be able to:
- List and explain the foundations upon which business is built and the economic challenges facing the United States.
- List the characteristics of a successful salesperson.
- Have developed a working knowledge of marketing terminology.
Review Student Learning Outcomes (SLOs) for this program.