Marketing Management, AS

Business Division
Degree S0510

This program is intended to prepare students for employment following graduation. Students wishing a bachelor’s degree (transfer program) should consult with a counselor or advisor to discuss transferability of courses.

This degree requires the completion of General Education coursework plus the following:

Required Courses

BUSA 7Principles of Accounting - Financial 5
or BUSA 72 Bookkeeping - Accounting
BUSM 20Principles of Business 3
BUSM 61Business Organization and Management 3
BUSO 25Business Communications 3
BUSS 35Professional Selling 3
BUSS 36Principles of Marketing 3
BUSS 85Special Issues in Marketing 2
CISB 15Microcomputer Applications 3.5
Choose one from the following:3
Principles of Economics - Macroeconomics
Principles of Economics - Macroeconomics - Honors
Principles of Economics - Microeconomics
Principles of Economics - Microeconomics - Honors
Applied Business Statistics
Human Relations in Business
Business English
Total Units28.5

Business Administration Website

Program Learning Outcomes

Upon successful completion of this program, a student will be able to:

  • Develop a working knowledge of marketing terminology.
  • List and explain the foundations upon which business is built and the economic challenges facing the United States.
  • List the characteristics of a successful salesperson.

    Review Student Learning Outcomes (SLOs) for this program.
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