Marketing Management

Business Division
Certificate L0510

Students completing this Marketing Management certificate will have gained practical world business knowledge and experience. In addition, completers of the certificate will have learned to use some of the latest business computer software.

Required Courses

BUSM 20Principles of Business3
BUSM 61Business Organization and Management3
BUSS 35Professional Selling3
BUSS 36Principles of Marketing3
BUSS 50Retail Store Management and Merchandising3
BUSS 79Work Experience in Marketing Management1
BUSS 85Special Issues in Marketing2
CISB 15Microcomputer Applications3.5
Total Units21.5

Business Administration Website

 Guided Pathway of Study

Program Learning Outcomes

Upon successful completion of this program, a student will be able to:

  • List and explain the foundations upon which business is built and the economic challenges facing the United States.
  • List the characteristics of a successful salesperson.
  • Have developed a working knowledge of marketing terminology.

    Review Student Learning Outcomes (SLOs) for this program.
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