Marketing Management (AS Degree S0510)
Business Division
Degree S0510
This program is intended to prepare students for employment following graduation. Students wishing a bachelor’s degree (transfer program) should consult with a counselor or advisor to discuss transferability of courses.
This degree requires the completion of General Education coursework plus the following:
Required Courses
| Course Prefix | Course Name | Units |
|---|---|---|
| BUSA 7 | Principles of Accounting - Financial | 5 |
| or BUSA 72 | Bookkeeping - Accounting | |
| BUSM 20 | Principles of Business | 3 |
| BUSM 61 | Business Organization and Management | 3 |
| BUSO 25 | Business Communications | 3 |
| BUSS 35 | Professional Selling | 3 |
| BUSS 36 | Principles of Marketing | 3 |
| BUSS 85 | Special Issues in Marketing | 2 |
| CISB 15 | Microcomputer Applications | 3.5 |
| Choose one course from the following: | 3 | |
| Principles of Macroeconomics | ||
or BUSC 1AH | Principles of Macroeconomics - Honors | |
| Principles of Microeconomics | ||
or BUSC 1BH | Principles of Microeconomics - Honors | |
| Applied Business Statistics | ||
| Human Relations in Business | ||
| Business English | ||
| Total Units | 28.5 | |
Program Learning Outcomes
Upon successful completion of this program, a student will be able to:
- Develop a working knowledge of marketing terminology.
- List and explain the foundations upon which business is built and the economic challenges facing the United States.
- List the characteristics of a successful salesperson.
Review Student Learning Outcomes (SLOs) for this program.
